they say every great brand needs a great story.
we don't disagree, we just didn't have one.
The Flagship Sweatshirt - Black/White/Grey
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Introducing The 1938 Brand
the non-story
"1938" has no meaning to us...or so we thought. It seemed like a cool brand name, so we started creating samples. Then we realized, if we had sat down in a brainstorming session, and over-planned, we would have probably never gotten here. So ironically, that became our story, that waiting feeds doubt and fear.